In this article Celtic manager Neil Lennon highlights the quality of Celtic's on-pitch product, a viewpoint fueled by 2 crucial wins against rivals Rangers in February. It is unusual for soccer managers to use words such as 'product' when describing their players and performance as they strive to distance themselves from the business aspect of soccer and concentrate on results. Neil Lennon is known for his understanding and connection with the fans of Celtic. He is clearly aware that performances on the field are essential to customer satisfaction, and the long term success of the club.
http://news.bbc.co.uk/sport2/hi/football/teams/c/celtic/9403033.stm
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