Celtic Football Club engage in considerable product advertising and pioneering advertising:
Product advertising is used extensively to attact customers to match tickets, stadium tours, hospitality packages and various merchandise. This advertising is seen in the form of newspaper ads, email campaigns, mailing campaigns and an annual catalogue sent to fans detailing the products available from the club store.
Pioneering advertising is used each summer to promote season tickets for the upcoming season (an annual pass to all Celtic’s home games). This form of advertising can also been seen at the launch of a new club jersey which is a major source of merchandising revenue. Celtic are required to have both a home and away shirt, the release of these new clothing items are 2 years apart and staggered so that each summer there is a popular new product available for customers.
At times the club has engaged in advocacy advertising such as public announcements though the press and online highlighting the clubs achievements, or at times congratulating exceptional traveling Celtic supporter behavior throughout Europe. Recently, after an extremely heated match against rivals Rangers, the club released statements highlighting the positive behavior of Celtic players as the police and politicians criticized both teams for violent conduct. In a game which saw three players ordered from the field for offenses and 10 players cautions, Celtic pointed out that only three of their players had been carded and all of these were minor cautionable offenses.
At times the club has engaged in advocacy advertising such as public announcements though the press and online highlighting the clubs achievements, or at times congratulating exceptional traveling Celtic supporter behavior throughout Europe. Recently, after an extremely heated match against rivals Rangers, the club released statements highlighting the positive behavior of Celtic players as the police and politicians criticized both teams for violent conduct. In a game which saw three players ordered from the field for offenses and 10 players cautions, Celtic pointed out that only three of their players had been carded and all of these were minor cautionable offenses.
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